“I push people really hard…What I think folks respect is that I do what I’m asking them to do — long nights, weekends, whatever it takes to get the job done.”
Reginald “Reggie” Fils-Aimé is the President and Chief Operating Officer of Nintendo of America, the North American division of the Japanese video game company Nintendo. He is the only person of Haitian descent to head a Fortune 500 company in America, and the first American to hold the position of President and COO of Nintendo of America after taking over the duties from Tatsumi Kimishima.
Fils-Aimé was born in New York City to Haitian immigrants in March 1961. His mother worked in retail and his father became a machinist. After graduating from Brentwood High school, he earned a Bachelor of Science in Applied Economics from Cornell University in 1983. He pursued a marketing and sales career after being selected by Procter & Gamble as an undergraduate candidate to go into its brand management program.
He ended up working for a diverse lineup of companies, including Pizza Hut, MTV, and VH1 Networks. That experience helped him understand the consumer group that proved to be critical in his work at Nintendo. Fils-Aimé joined Nintendo in 2003 as Executive Vice President of Sales and Marketing, where he was responsible for all sales and marketing campaigns in North and Latin America. Three years later, he ascended to President and Chief Operating Officer.